In August 2010 I woke from a dream with ‘Giraffe’ on my lips. I was later approached by a gentleman with the handle BB Roskeworth about collaborating. He then introduced me to the boy genius, Joshua Smith. We have since formed Napkin Works Ltd. We are part think tank, part advertising brokerage and part artist collective. We make Art in the service of capitalism, we stir an alchemical pot of influences, we play with big ideas. We create desire while making it feel like it was someone else’s idea. Our business is based on a singular idea… provide people with options and they will take steps toward equality, ecology and exchange. We are working on projects which range from Resilience Research with Children to listening under water with hydrophone developers. New projects on the horizon are branding and corporate persona creation for Seafarmers and breaking down commercialization barriers for renewable energy projects.

My role at Napkin Works is Prospector / Futurist. I pan for innovative clients and look deeply into the distance. (If we squint we can see the future.) Mostly, I dream for my clients and help them see their own potential.

Oh yeah, and radical collaboration will change the World.